World's leading magazine take Amul girl help to highlight the goodness of milk-fat.
People need to understand that milk fat is better than energy drinks and Amul Girl is right example as maintaining herself for last 50 odd years with same charm and Bubbliness.
The new “Milk Life” ads attempt to recast milk for a hyper-competitive food and beverage marketplace. The first commercial points out that a glass of milk can have eight grams of protein, likely hoping to encourage people to reach for the milk carton instead of an energy bar in the morning.
“‘Got milk?’ is an acknowledgement that milk is essential, and if you don’t have it, then something is missing.”
“Milk is in most refrigerators, but what would get [people] to actually pull it out and use it more often is this understanding of milk’s nutrients, and especially protein,” says Julia Kadison, the interim CEO of MilkPEP.
Story Date: 23 Jun 2014
No comments:
Post a Comment