The Parsi community is one of the most peace loving and god fearing communities. The Parsis are followers of one of the oldest, if not the oldest revealed religion in the world - Zoroastrianism. Globally, as a community, the Parsis number barely a hundred thousand and its on decline so JIYO Parsi campaign started.
A new advertisement campaign, launched as part of the central Indian government's Jiyo Parsi ("Jiyo" means "to live") scheme, has raised many eyebrows. The scheme, run by the Ministry of Minority Affairs, is aimed at increasing the size of the financial capital Mumbai's Parsi community, which currently stands at 40,000. Some of the ads, professionally produced, have text telling young men to "break up" with their mothers and to multiply. The ads pose tongue-in-cheek advice and questions.
This government led programme, Jiyo Parsi, intends to use medical technology to boost the population of the fast shrinking Parsi community. It also created some buzz on Twitter.
Look some of the ads here :
As Paris's have produced some of the brightest minds in the country and have served India immensely Amul Girl also supporting the campaign "JIYO PARSI" with maska slice.
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